SEO, Search Engine Optimization, Organic Search…
…all these terms refer to the practice of getting your site listed in the “unpaid” section of the search engine results pages (SERPs).
The result is pretty simple, but the method isn’t always. This is the area of search engine marketing where all the controversy is. Black hat, white hat, grey hat, algorithms, link juice, sandbox…seriously, we really love our lingo.
What you need to know as a website owner is that there are no guarantees. Beware of any consultant or agency that tries to sell you one.