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I don’t know about you, but I haven’t used a phone book in over 2 years. I feel a slight twinge of guilt when the new one shows up on my doorstep because I know it’s making a short trip from my front porch to the recycle bin. I started performing my searches for local goods and services online ages ago, and I haven’t looked back since.

It seems I’m not the only one, either. Recent studies indicate that print yellow pages will be all but defunct in the next 4 years. The myriad of local business information available on the internet and the bevy of options you can use to find that information have made it easier, faster, and more convenient than flipping through that bulky yellow book.

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If you are new to SEO, you are probably reading a lot of information online and in how-to books about keyword research, link building, META tags, etc.

And while these are all very crucial elements to building targeted traffic to your website through the search engines, they are in fact building blocks of a larger SEO structure. They all rely on each other to support the SEO foundation. If any one of these building blocks is missing, the structure will collapse, and you could miss out on profitable search engine traffic. But if you truly understand the relationship of these building blocks, you will have a rock solid foundation with which to execute all the tips and tricks you learn, and will see your search engine traffic and profits soar!

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