South Florida Search Engine Marketing

If you are new to the world of search engine marketing…

…you are no doubt bombarded by a slew of acronyms and industry speak.

The term Search Engine Marketing typically includes everything within the realm of Search Engine Optimization (SEO) and Pay-Per-Click search marketing (PPC). Some in the industry have included Social Media Marketing as part of SEM as well.

Search Engine Marketing is one of the most targeted forms of direct response marketing in the internet marketing industry. No marketing plan is complete without taking advantage of what SEM can do for your business.

SEO, Search Engine Optimization, Organic Search…

…all these terms refer to the practice of getting your site listed in the “unpaid” section of the search engine results pages (SERPs).

The result is pretty simple, but the method isn’t always. This is the area of search engine marketing where all the controversy is. Black hat, white hat, grey hat, algorithms, link juice, sandbox…seriously, we really love our lingo.

What you need to know as a website owner is that there are no guarantees. Beware of any consultant or agency that tries to sell you one.

PPC, or Pay-Per-Click search marketing…

…is any paid campaign through a search engine or network that only charges you when a user clicks on your ad.

The king daddy of all PPC campaign platforms is Google Adwords, followed by Yahoo Search Marketing, MSN AdCenter and others like Ask Sponsored Listings, MIVA, etc.

I have been managing PPC campaigns for several years, going back to the time when Yahoo Search Marketing was Overture and Overture was Goto.com. I have achieved conversion rates as high as 15%-25%.

What Is SEM? and what can it do for you?
What is SEO? and can you guarantee ranking?
What is PPC? and what is with all the acronyms?

About Me

I’m a South Florida native with over 10 years of experience in Internet and Web Marketing. I have worked both as an in-house marketer and agency-side with many clients throughout South Florida both B2B and B2C.

For the past 3 years I have specialized in Search Engine Marketing (SEM) through SEO, PPC and Social Media Marketing (SMM) with a focus on lead generation. Several of the PPC campaigns that I managed maintained conversion rates of 15%-25%.

Throughout my career my primary focus has been to drive qualified traffic that converts based on goals set forth by my clients and/or my team. I provide honest SEM work without the hype and I get results.

Click here to view my resume

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How to Build a Rock Solid SEO FoundationPosted by Alexis Siemon on June 2, 2009
7 Ways to Improve Your PPC CampaignPosted by Alexis Siemon on June 2, 2009

Alexis Siemon

If you are new to the world of search engine marketing…

SEO, Search Engine Optimization, Organic Search…

PPC, or Pay-Per-Click search marketing…

About Me

Consulting

News from the blog